Market and launch your innovation intelligently
& grow your customer base
“Most innovations don’t fail on the product — they fail on the marketing.”
Market & launch your innovation
Hands-on guidance for all your marketing and sales. From insights to Go-to-Market strategy,
From insights to clever positioning your innovation
The market, the players, the target audience, the decision-makers and the influencers. Strategically position and pitch your innovation and exploit gaps and opportunities.
A crash course in marketing and sales
Master & optimise Sales & Marketing
The 5-step method, the cheapest yet most comprehensive approach
Help us to do most ourself
It is about building capacity, equipping you with the knowledge, method and skills to handle most of the work yourself. Everything we do is hands-on, and directly applicable.
Pragmatic. Hands-on. Direct applicable
For the last 3 decades I helped over 30 start-ups, SMEs, and international organisations & companies to grow and deliver. I have learned what works and what doesn't. What does work is part of the CAP5 methodology.
I work on the CAP5 methodology since 2014, I continuously tested and refined the 5-step approach; from insights to execution. I give much focus to free and low-cost, clever tactics.
My studies complement my field experiences. I studied marketing & business admin, strategic marketing and organisational development and researched buyer behaviourism. In 2022, I became a qualified professional digital marketeer and social media expert.
You'll find in me a driven, pragmatic and very hands-on person, I can help you tackle most of the marketing and sales challenges.
