hands-on worksessions
Worksessions designed to outsmart one-by-one your direct and indirect competitors
Outsmart Competitors
Outsmart, don’t outspend
We apply smart, well-crafted strategies and tactics to seize market opportunities, exploit gaps and win customers away from the dominant players.
Lure customers away from the big guys
With thought-through, clever strategies and agile tactics you can win customers away from the big players — instead of losing them.
Smart positioning, clever tactics
With sharp insights, clever positioning, and cunning tactics, you can uncover hidden opportunities, break open profitable niches, and ensure your business not only stands out but also steadily encroaches on the territory of established players.
It’s a crowded battlefield. The big players won’t give you an inch. But clever, ambitious challengers can still seize openings and, with cunning tactics, steal ground where it counts.
Pragmatic. Hands-on. Direct applicable
For the last 3 decades I helped over 30 start-ups, SMEs, and international organisations & companies to grow and deliver. I have learned what works and what doesn't. What does work is part of the CAP5 methodology.
I work on the CAP5 methodology since 2014, I continuously tested and refined the 5-step approach; from insights to execution. I give much focus to free and low-cost, clever tactics.
My studies complement my field experiences. I studied marketing & business admin, strategic marketing and organisational development and researched buyer behaviourism. In 2022, I became a qualified professional digital marketeer and social media expert.
You'll find in me a driven, pragmatic and very hands-on person, I can help you tackle most of the marketing and sales challenges.
